What is Address Checker Tool for USPS Postal Verification?
The United States Postal Service (USPS) offers free tools that validate and standardize addresses one at a time. These tools require no installation and are easy enough to use that they can be embedded into websites or online order forms. These address verification services confirm whether an address is valid and deliverable by comparing it to the official USPS database. If an address is not in the database, it is marked as invalid and a default address is used instead. The USPS also provides other address validation services like NCOALink, which checks for change-of-addresses in bulk.
It is possible to cleanse addresses for verification manually, but that process is tedious and leaves room for human error. Using an address verification software is more efficient and accurate. It eliminates errors and ensures that all address data meets USPS formatting standards.
Advanced address validation solutions provide a lot of metadata about the original data or object that helps businesses make better decisions faster. This metadata can include DPV, LACSLink, and other critical information. Smarty, for example, has up to 45 different points of metadata about each validated address.
Having clean and verified data improves the ROI for any direct mail campaign. It reduces the cost of sending and mailing, and allows businesses to reach their clients more efficiently. It also increases the speed of delivery, which is important if you need to reach clients quickly with an invoice or other time-sensitive information.
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